Development Courses And Prospects of Chinese Tea Drinks

(CRI-report) – In overseas countries, tea drinks are called as drinks. It is originated from the United States, and firstly rises in Japan and Taiwan Province. At present, it has become the drink product with the fast increase speed and huge development potentials in the international drink market.

Since 1990, the tea drinks proposed by Snapple of the United States is with the annual consumption per capita of 25L, and the total sales of USD 4.3 billion. The increase speed of it is higher than that of the sodas and milk.

The tea drinks of Japan were developed from 1981, and the output of that year was 480t and it was with an increase year by year. About 95% of beverage enterprises of Taiwan produced the tea beverage. Zhejiang, Fujian, Jiangxi, Sichuan and some regions developed the tea carbonated drinks with different flavors in the 80s of the 20th century. However, limited by the processing technology and consumption level at that time and the shock from overseas carbonated beverages, it was not truly developed until 1994. In 2000, the sales surpassed CNY 2 billion. In 2000, the total output of Chinese drinks was 14.91 million tons, including 5.54 million tons of the bottled water, 4.2 million tons of the carbonated beverages, and 1.85 million tons of tea drinks which was with the fast increase speed in all the beverages. It can be seen that the development of tea drinks can be comparative to carbonated beverages, mineral water and fruit juice.

In 2012, the development trend of tea drinks is sound. In China, the traditional tea culture is favorable by middle-aged and old people. For the dynamic young people, coffee, milk tea and carbonated beverages are much welcomed. However, these drink producers always pay attention to the flavors but neglect the importance of nutrition. In the age, people attach importance to health promotion so such kinds of products with the serious defects will be gradually eliminated. Therefore, the tea drink will have a larger development space.

There are a lot of advantages for the development of tea drinks in the domestic market. Firstly, China is the birthplace of tea trees. The area of tea gardens ranks the first in the world, owning more than 650 varieties of tree trees and 6 kinds of tea. The production volume of low and medium-end tea leaves is large, and it is at the low cost and price, which is suitable for the production of tea drinks. Secondly, the tea is the traditional quintessence of the country. The influence of the history and the change of consumption ideas make the tea drinks acceptable by many people. Thirdly, it has the function of health care. With the deep research and wide expansion, the health care function of tea is increasingly presented. As a kind of green health care drink, it fully satisfies the consumption idea of the modern people, which is with a large market potential.

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